From Theater J’s Marketing Director

From Rebecca Zimmerman-

So here I am at Theater J on a beautiful Sunday frantically getting my ducks in row for opening night, making sure my press list, press photos and press packets are in good shape. But I decided to take a few minutes to write a blog entry (yes, my first one!)

As a press liaison, it’s my responsibility to get the reviewers in the seats, but what they decide to put on paper is not in my hands. Yes I write the press release and try to get as much pre-press as possible, but I can’t tell the reviewers what to think. The best I can do is send them the information in a timely manner and be as helpful as possible.

Opening nights are fraught with a frantic energy consisting of equal parts excitement and anxiety—especially when it’s a new play. The overriding question in everyone’s minds here is: “will we get a good review?”

After all of those long days that Tom, Ari and Hannah worked on the script and all of those long hours that the director, cast and design team devoted into creating this play, it all boils down to one two hour performance. (No pressure people) Will all of this hard work be recognized or unraveled by the reviews? Will the play resonate with them as much as it has with me?

Regardless of what the reviews say, I think this play hinges on one simple test: If people leave the theater talking about this production, if they say things like “I never knew about Kurt Gerstein,” if they can relate the play to current events—whether it’s regime whistleblowers or the human atrocities in Darfur—I think we’ve succeeded.

Theater J aspires to make people think. Sometimes that entails making people uncomfortable in their seats, but sometimes that’s what you have to do in order to wake people up.

If you are still reading this blog, and/or if you’ve seen the show, would you do me a favor? Would you please visit One thing this play has brought home to me is the need for our generation to speak out against current human rights atrocities that continue to go unaddressed. Kurt Gerstein tried speaking out 50 years ago against the horrors that he witnessed. Why can’t we?