So it’s been a blur of business as the blog-o-sphere puts the BROADWAY (mori)BOUND/BRIGHTON BEACH production to bed while we hunker down in DC to the Next Big Thing(s), keeping up with the rock’em sock’em box office that is LOST IN YONKERS. I check out our ticket sales on line about six times a day. That borders on obsessive, I think (but is better than six times an hour, which is how often I’m inclined to). But it’s been good news every click, and how often can you say that about an internet update? Yes, it’s a great gift to get a hit in this business and YONKERS is our biggest ever. So hallalujah and let the Hosannas cascade from our website — we’ve had TONS of compliments about this show, but haven’t really kept up with posting ‘em. We will. It’s so important to take in the good will and moving reactions that have come from audiences young and old on this show.
Putting the Simon Fortunes of NYC and DC in context, I refer us to my Facebook wall, where the comments tumbled forth thusly:
Status Update: “Ari Roth is pleased, grateful and feeling fortunate that LOST IN YONKERS shattered all previous post-Post review opening weekend box office records, while during the same weekend The Simon Plays abruptly, prematurely closed on Broadway.”
And then, in response to my posting: Neil Simon’s ‘Brighton Beach Memoirs’ Closes in a Week — “What Went Wrong?” – by Patrick Healy – NYTimes, I ask:
The lessons to be gleaned from this fiasco are…?
1) Broadway isn’t regional theater…
2) The play WAS and still is ubiquitous (so is Shakespeare, but then…)
3) A great and legendary producer did not price this play right; did not build the audience right; did not display the right patience right…
Arthur Hessel says…
4) Glitzy budgets (and big theaters) are for glitzy plays – Neil Simon in 2009 needs a more affordable and cozier venue. (If he succeeds, with reviews and audiences, in that type of venue, step up might be possible.
Laurence Maslon says…
5) But let’s be clear here: it ain’t AWAKE AND SING! (let alone LONG DAY’S JOURNEY); it was a (bad) feature film; and it simply may not speak to today’s audience. Why is everyone so shocked? He hasn’t really written a new play that’s connected with an audience for DECADES. Why is Neil Simon entitled to be a success?
Mark Gmazel says…
6) plus, you need a young Matthew Broderick…they don’t came along every day…
Richard Stein says…
7) There have always been hits & flops on Broadway–even from legendary talents. And no amount of Monday-morning quarterbacking can ever reveal the strange alchemy of the Great White Way.
So there you have it. The last of our post-mortems on the Broadway fiasco. And yet it also raised an interesting OPPORTUNITY for us in the future: What if we, Theater J, did what Broadway didn’t? That is, what if we did the diptych? Or better, the Brighton Beach Trilogy? Shirley maintains “that’s like having 4 scoops of ice cream!” I tell her, “No, it’s like have 3 scoops of ice cream!” (Trilogies generally coming in threes…) Well, we’re mulling and contemplating. For a theater regime that had never done a Neil Simon before, to contemplate turning over the rest of our repertoire to the man’s body of work, well, let’s just say I’ve had a profound transformation (only sorta joking here, folks).
And speaking of total transformations and shifting the ground and the terms of the debate in our community, here’s a follow up from our good friends at J Street, thanking us for our participation in the conference.
Dear Ari,
On behalf of myself and the entire J Street family, I want to express my appreciation for your multi-faceted involvement in the culture track of the J Street Conference last week.
The session on Selections from Theater J’s Voices from a Changing Middle East Festival added richness and depth to the conversations about Israel and the Middle East. I could tell that participants were moved and challenged by the excerpts, and it was a service to the community to bring these voices and resources forward. Please pass along our thanks to David Brian Jackson, Michael Tolaydo, Eliza Bell, and Delia Taylor for coming to perform on such short notice. And thank you for also putting together this session so quickly and responsively.
Thanks also for introducing Noa Baum’s storytelling session, and for being a steadfast partner through thick and thin.
We were overwhelmed by the positive response to the conference, so thank you for your part in making this a watershed moment for the pro-Israel, pro-peace movement. It will take all of us to continue this momentum and bring about change!
(Take a look at conference videos as we continue to post more footage, and feel free to share this link with others)
Looking forward to being in touch.
All the best,
Sarah Beller
Director of Programming and Education
J Street Education Fund
* * *
to which we respond…
Dear Sarah and Rachel,
Thank you for this warm note. We’re very proud of our involvement in the recent J Street Conference and look forward to continued partnership on cultural matters with your organization in the future. We’re thankful as well to the Theater J artists who participated in our presentation and we’ll be looking to make similar presentations at other important conferences to be held in our city where there’s an interest in Jewish culture and the ways in which a theater like ours reflects on the on-going dramas inside and around Israel.
The J Street conference marks something of a turning point for the American Jewish community in its dialogue about Israel, and it’s very much in keeping with the robust, candid, mature, and supportive dialogue that Theater J and so many of the other public affairs and arts programs at the Washington DCJCC have been having on the subject. That the candor of the arts is now finding its way into public discussions within our community–and as our community speaks to our political leaders–is a very important step and underscores the role of culture in reflecting and enriching public discourse.
We’ll be at the November 9th United Jewish Federations of North America General Assembly next, working with DC actors like Laura Giannarelli, David Harscheid, Norman Aronovic, Kate Wolf, and Rosemary Knower as we bring figures from modern Israeli history to life during their opening night reception.
Thanks again.
And so you can see, we’re moving on to our November 9th gig. I spent a good part of the last week and a half working on monologues for good actors that probably won’t get fully heard over the din of 3,000 reception goers at the Omni-Shoreham. These are decidedly pitched to the center, so to speak. Wanna read one, as a kind of sample? Here goes. Keep reading →